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Best Bulk Text Message Services

EZ Texting is the best bulk text message service, offering many marketing tools

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Text message marketing helps small businesses engage with their customers right where they live—on their phones. From offering coupons and announcing specials to running surveys and contests, the best bulk text message services let even the smallest businesses stay current and competitive.

Text message marketing works. Studies show that 75% of consumers actually want to receive texts with special offers. Text messages have a 98% open rate compared to only 20% of emails. Additionally, 19% of links in text messages are clicked versus only 2% of links in emails. We reviewed more than a dozen bulk text message services based on ease of use, features, scalability, price, and more. Here are our top picks.

Best Bulk Text Message Services of 2024

Best Overall : EZ Texting


EZ Texting

EZ Texting

  • Cost: Starts at $20/month
  • Free trial: Yes
  • Plans: 4
Why We Chose It

EZ Texting tops our list of SMS marketing software providers because it offers a wide range of text message marketing tools for companies looking for new ways to increase customer engagement. Some of EZ Texting's clients include Domino's and Aeroflow Healthcare.

Pros & Cons
Pros
  • Automated marketing features, including drip campaigns and text forwarding

  • Integrates with third-party marketing tools like Constant Contact and Zendesk

Cons
  • High monthly cost if your business needs to send a large number of messages

Overview

As its name implies, EZ Texting makes it simple for businesses to market to their customers using text messaging. Users just choose a keyword and let the software create a sharable short code. 

For example, a business owner chooses DEALZ as a keyword and gets the short code 313131 from EZ Texting. They can then send the following message to their customers: “Text DEALZ to 313131 to get monthly coupons." Customers who text the keyword automatically become subscribers and get added to the business’s list.  

EZ Texting offers many automated marketing features, including drip campaigns, text forwarding, recurring messages, reminders, and polls. Users can also personalize messages for each customer using an existing database or a list of subscribers generated by the platform. Finally, EZ Texting integrates with a number of powerful third-party marketing tools, including Constant Contact, Zendesk, Mailchimp, Hubspot, Squarespace, Salesforce, and more.

Plan Starting Cost Features
Launch $20/month Max speed of 500 text messages per day; $0.027 cost per message; 95% delivery rate; recommended for up to 500 contacts
Boost $60/month Max speed of 2,000 text messages per day; $0.0225 cost per message; 95% delivery rate; recommended for 500-2,000 contacts
Scale $100/month Max speed of 50,000 text messages per day; $0.018 cost per message; 95% delivery rate; recommended for 2,000-50,000 contacts
Enterprise  $3,000/month Max speed of 1 million text messages per day; $0.010 cost per message; 99% delivery rate; recommended for 50,000+ contacts

Runner-Up, Best Overall : SlickText


SlickText

SlickText

  • Cost: Starts at $29/month
  • Free trial: Yes
  • Plans: 9
Why We Chose It

SlickText counts FedEx, General Electric, Lyft, and Hyatt among its high-profile clients, so the SMS messaging service is doing something right. It's our runner-up for best overall text message service because it offers a full suite of features in an easy-to-use platform. It offers nine plans, including four lowest-priced options.

Pros & Cons
Pros
  • Easy-to-use platform

  • 14-day free trial

  • Integrates with more than 4,000 third-party apps

Cons
  • Large number of subscription plans may get confusing

Overview

SlickText offers an intuitive interface that makes it easy for users with no text message marketing experience to quickly become adept with the platform. The company’s website also offers step-by-step instructional guides on creating an account, reserving a keyword, and setting up auto-reply. Users can get fast customer support via phone, email, or live chat.

SlickText gives users many standard text message marketing features, including drip campaigns, auto-responders, scheduling, picture messaging, surveys, birthday texts, and text-to-win contests.

SlickText also provides users with robust reporting, segmentation, personalization, and email capture features and integrates with over 4,000 third-party apps through Zapier, including Facebook Ads, Twitter, Mailchimp, Zoho CRM, Shopify, and more.

Plan Cost Features
The Basic $29/month 500 texts/month, 2 text words, unlimited contacts, picture messaging, rollover texts, live chat support
The Step Up $49/month All Basic plan features, 1,000 texts/month, 4 text words
The Lil Bro $79/month All Step Up plan features, 2,000 texts/month, 6 text words
The Big Bro $139/month All Lil Bro plan features, 3,600 texts/month, 8 text words, one-on-one onboarding
The Boss $189/month All Big Bro plan features, 5,000 texts/month, 14 text words
The Albatross $350/month All Boss plan features, 10,000 texts/month, 16 text words
The Whale $750/month All Albatros plan features, 25,000 texts/month, 20 text words
The Monstro $1,250/month All Whale plan features, 50,000 texts/month, 230 text words
Enterprise NA Contact for information

Best for Quick Set-Up : TextMagic


TextMagic

TextMagic

  • Cost: Starts at $0.049/text
  • Free trial: Yes
  • Plans: 1
Why We Chose It

TextMagic took our top spot as the best bulk text messaging system for quick set-up because it’s built to let anyone send their first text marketing message within minutes of setting up an account.

Pros & Cons
Pros
  • Quick set-up

  • Virtual toll-free numbers so customers can reply to texts free of charge

  • Integrates with thousands of third-party apps

Cons
  • Pay-as-you-go pricing may get expensive for businesses that require a lot of texts

Overview

You can import a list of contacts, organize them, and schedule messages to be sent out, all using a simple and intuitive interface. Getting started is easy. You create a free account, set up prepaid credit payments, and start sending and receiving text messages right away. 

TextMagic offers virtual toll-free numbers in over 190 countries, so customers don’t have to pay to reply to messages. The platform can also forward calls made to these virtual numbers to any other number the user wants. TextMagic offers many standard text messaging features, like automation rules, surveys, attachments, text-to-speech, and email-to-text.

Finally, TextMagic integrates with thousands of third-party apps through Zapier to expand its marketing capabilities. It offers an API that allows developers to connect the platform to just about any type of business software.       

TextMagic offers a pay-as-you-go pricing model. Prices start at $0.04 per text in the U.S., with varying rates in other countries. The company also offers a 30-day free trial.

Best for Small Businesses : Textedly


Textedly

Textedly

  • Cost: Starts at $26/month
  • Free trial: Yes
  • Plans: 13
Why We Chose It

Textedly serves thousands of business customers including Walmart, GoDaddy, Coca-Cola, JetBlue, FedEx, and Disney. We chose it as the best for small businesses because it offers a basic, no-frills set of text message marketing features to help businesses get started quickly.

Pros & Cons
Pros
  • Clean, web-based interface

  • Send SMS texts over 455 characters long

  • Integrates with more than 1,000 third-party apps

Cons
  • Integrates with fewer apps than many competitors

Overview

Textedly offers a clean web-based interface that lets users access common messaging features, including scheduled campaigns, custom subscriber data, picture messaging, email capture, and auto-responders. Textedly is also one of the only companies that can send an SMS text message of over 455 characters. Textedly integrates with over 1,000 apps directly and can integrate with additional apps via Zapier.

Textedly keeps things simple for small businesses with basic reporting that gives users real-time data such as user activity and history, interactive graphs, and performance metrics. The platform also supports an unlimited number of users, can import subscriber lists from another text messaging provider, and makes it easy to upgrade to a bigger texting plan anytime. 

Textedly offers 13 plans in total, but we are only showing pricing for the tiers best suited for small- to mid-sized businesses.

Plan Cost, Billed Annually Features
Basic $26/month 600 messages/month, 1 custom keyword
Bronze $38/month 1,200 messages/month, 1 custom keyword
Plus $69/month 2,400 messages/month, 2 custom keywords
Enterprise $99/month 4,200 messages/month, 3 custom keywords

Best for Scalability : Trumpia


Trumpia

Trumpia

  • Cost: Starts at $94/month
  • Free trial: Yes
  • Plans: 11
Why We Chose It

Trumpia's customers include Costco, GM, the Baltimore Ravens, and Goodwill. We chose it as the best for scalability because it offers robust automation, targeting, and enterprise-grade messaging features to help small businesses grow.

Pros & Cons
Pros
  • Lots of features, including drip campaigns, scheduled reminders, contact importing, and more

  • Integrates with Salesforce and thousands of other third-party apps

Cons
  • 11 subscription plans that are pricey compared to competitors

Overview

Trumpia offers many standard text messaging features, including drip campaigns, scheduled reminders, contact importing, mobile keywords, and detailed reporting. The platform also offers advanced engagement tools, including yes/no response texts, auto-responses, SMS coupons, text-to-vote messages, and a shuffle responder for sending random fun messages.

Trumpia also offers more powerful automation than most other providers we reviewed. The platform automatically captures data as subscribers respond to text prompts and filters subscribers based on their interests, characteristics, and behavior. This type of detailed tracking lets businesses segment and target their customers more accurately instead of blasting everyone with the same messages. 

Finally, Trumpia integrates directly with Salesforce and thousands of other third-party apps through Zapier. Developers can create nearly any software integration using Trumpia’s APIs and pre-programmed tools. 

Trumpia offers 11 plans that range from $94 to $2,799 per month when billed annually based on the number of messages and emails included. Below, we provide details for the plans most suitable for small businesses.

Plan Cost, Billed Annually Features
Core Plan 3,000 $94/month 3,000 SMS messages a month; 30,000 emails; unlimited keywords
Core Plan 5,000 $135/month  5,000 SMS messages a month; 50,000 emails; unlimited keywords
Core Plan 15,000 $319/month 15,000 SMS messages a month; 150,000 emails; unlimited keywords

Best Price : SimpleTexting


SimpleTexting

SimpleTexting

  • Cost: Starts at $29/month
  • Free trial: Yes
  • Plans: 9
Why We Chose It

SimpleTexting supports thousands of customers from businesses including Starbucks, Cisco, Century 21, and Samsung. We chose it as the best price since it offers the lowest-priced plans per text message of any service we reviewed.

Pros & Cons
Pros
  • Most affordable of all the bulk text messaging services we reviewed

  • Lets businesses use existing phone lines to receive texts

  • 14-day free trial

Cons
  • Direct integrations with third-party apps are limited

Overview

In addition to letting users import a list of contacts like other text message marketing providers, SimpleTexting also lets businesses use their existing business phone line to receive texts. The company can also provide businesses with random or vanity-dedicated short codes.

SimpleTexting offers most typical bulk message marketing features, including custom fields, auto-responders, text-to-win, text-to-vote, scheduling, segmentation, polling, and analytics. Other features include the ability to sign up for text messages via a web form, self-cleaning lists that check for dead numbers, automated birthday texts, and more.

Finally, SimpleTexting offers direct integrations with many third-party apps, including Mailchimp, Salesforce, Slack, and Twitter. Users can also choose from thousands of other integrations through Zapier or have their developers customize their own using SimpleTexting’s API.  

All of SimpleTexting’s plans come with a 14-day free trial and include free incoming SMS messages, unlimited contacts, support seven days a week, unlimited keywords, and rollover credit. Subscription pricing is based on the number of messages expressed as credits.

Credits  Cost Cost/Additional Credit
500 $29/month 5.5¢
1,000 $49/month 5¢ 
2,000 $79/month
3,000 $109/month
7,500 $229/month 3.5¢
15,000 $399/month
25,000 $549/month 2.5¢
50,000 $899/month

Best for Customization : Twilio


Twilio

Twilio

  • Cost: Starts at $0.0079/message
  • Free trial: No
  • Plans: 1
Why We Chose It

Twilio is our pick as the best for customization since it’s primarily made for developers who can build it any way they want using Twilio's API.

Pros & Cons
Pros
  • Designed for developers to build out a custom text messaging system

  • Drag-and-drop features available for non-developers

Cons
  • No direct integration with third-party apps

Overview

Twilio stands out from the other programs on our list because it lets developers create any type of bulk messaging service they want. The platform’s Programmable Messaging API can be configured to let users send customer notifications, mass alerts, targeted marketing messages, verifications, and more via text, WhatsApp, and chat.

For those who are not developers, the company offers Twilio Studio. This drag-and-drop builder lets users build a custom workflow, including surveys, appointment reminders, auto-responders, call forwarding, call center workflows, posting messages to Slack, and more.   

Finally, users can connect their Zapier account to Twilio to bypass coding completely. Examples include sending and receiving text messages using email or posting texts to Slack or Google Sheets.

Twilio offers pay-as-you-go pricing for its SMS features. Sending and receiving messages via local or toll-free numbers or short codes costs $0.0079 to send and receive messages. Picture messages can be sent via local numbers or short codes for $0.0200 and received for $0.0100 per message in most cases.

Twilio also offers dedicated local numbers and dedicated toll-free numbers. Customers can also use their existing local or toll-free numbers for $0.50 per month.

Final Verdict

EZ Texting earned our top pick because of its combination of features and integration with other third-party marketing tools. You can automate features such as text forwarding, recurring messages, reminders, polls, and more. It also works alongside popular marketing options such as Constant Contact, Zendesk, Mailchimp, and more. Even so, your company's needs may vary, so check out our full list to determine which service supplies everything you need to have a successful text messaging strategy.

Compare the Best Bulk Text Message Services

Company Cost Free Trial Plans
EX Texting Best Overall Starts at $20/month Yes 4
SlickText Runner-Up, Best Overall Starts at $29/month Yes 9
TextMagic Best for Quick Set-Up Starts at $0.049/text Yes 1
Textedly Best for Small Businesses Starts at $26/month Yes 13
Trumpia Best for Scalability Starts at $94/month Yes 11
SimpleTexting Best Price Starts at $29/month Yes 9
Twilio Best for Customization Starts at $0.0079/message No 1

Frequently Asked Questions

  • What Is a Bulk Text Message Service?

    Bulk text messaging services let businesses send short, targeted messages to their customers about special deals and promotions right to their phones. For instance, a pizzeria might send users a message saying, “Text PIZZA to 12345 to get 10% off your next order.”

    Since customers are constantly tied to their phones, text messaging can actually be a more effective way to connect to them than email.

  • How Much Do Bulk Text Message Services Cost?

    Bulk text message services typically offer monthly pricing based on the number of messages the business can send out each month. Pricing generally starts around $20 to $25 for 500 messages to between about $60 to $79 for 2,000 messages. Other services offer pay-as-you-go pricing with fees starting at $0.04 per text.

  • Are Bulk Text Message Services Worth the Cost?

    Bulk text messaging services work well for businesses that offer rotating discounts, specials, and promotions. Businesses that use the service only once or twice per year won’t benefit as much from text message marketing as those with frequent promotions. Bulk text messaging is also ideal for businesses with a younger customer base. In fact, studies show that 75% of millennials actually prefer text communications for deliveries, promotions, and surveys over any other form of communication.

  • Is Mass Texting Illegal?

    Mass texting is legal, however, it is highly regulated by the U.S. government. There are several ways to make sure you're following these regulations such as:

    • Getting written consent before adding phone numbers to your list or sending messages
    • Ensuring all the important information about your business is in the initial message
    • Including an opt-in option
    • Providing multiple chances to opt out
    • Honoring your own terms
    • Familiarizing yourself with the law surrounding mass texting
  • What Is Cold Texting?

    Cold texting is a form of texting that involves reaching out to customers without their prior consent. Cold texting is illegal in the United States. Your business is likely to receive complaints and liable for a sizable fine if you engage in cold texting.

Methodology

We looked at over a dozen service providers for this review. Because text message marketing is still new to most businesses, we sought out companies that make it easy to get started and offer an intuitive dashboard for managing campaigns. 

We also made sure to choose providers that offer integrations with other marketing tools to help businesses build on their existing systems. Finally, we made sure to choose text message providers with flexible pricing plans. As businesses learn how text message marketing can create loyal customers and increase their sales, they will need to have a platform that will scale with them as they grow.

woman using smartphone to receive text messages

d3sign / Getty Images

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